Storytelling Inside WhatsApp Flows: Turning Boring Menus Into Mini Journeys

Most automation flows read like forms. Name, email, phone, pick an option. They work, but they do not make anyone feel anything. A little bit of storytelling can change that.

Person reading story on phone — A good story pulls people forward; they want to see what happens next.

Why Stories Work Better Than Plain Text

Humans remember stories, not bullet points. When your flow feels like a mini story that the user is part of, they are more likely to stay till the end. Even a simple narrative can create a sense of progress and meaning.

Adding Story Without Making It Cringe

You do not need to write a novel. Tiny touches are enough:

Explain why you are asking a question.
Use examples that sound like real people.
Describe the before and after state that the user cares about.

Notebook with story ideas — Even a few lines of context can turn a mechanical flow into a human journey.

Example: Flow For A Service Business

Instead of:

Please select a service.

You can say:

To recommend the right option, I just need to understand what you are trying to solve right now. Which of these sounds closest to your situation.

Suddenly, the same menu feels like part of a conversation, not a survey.

Use Progress Language

Tell users where they are and what is coming next:

We are almost done, just one last detail.
Great, that helps a lot. Now I can show you the most relevant options.
Done. Here is what I suggest based on what you shared.

Progress steps on a board — People are more patient when they know where they are in the journey.

Human Moments Inside Automation

Add one or two lines where your brand shows a bit of personality:

By the way, you are not alone, many people struggle with this step.
Thank you for taking the time to share these details, it genuinely helps us serve you better.

These small touches build warmth without slowing down the flow.