Real World Travel Agency WhatsApp Metrics That Actually Matter

Many agencies say We get a lot of messages but not many bookings. Without numbers, this sentence stays vague and frustrating. A few simple WhatsApp metrics can show you where energy is leaking and where small improvements will pay off.

Measure Response Time To First Message

This is often the difference between winning and losing a lead. Track average minutes to first reply during working hours. Automation should bring this close to instant.

Track Enquiry To Qualified Lead Conversion

Out of all messages, how many reach a point where you have dates, destination, and budget. If this percent is low, your questions or flows may be confusing.

Track Qualified Leads To Bookings

This ratio shows how strong your offers and follow ups are. You can improve it by better itineraries, clear pricing, and structured follow up sequences.