Travel Agency Follow Up Strategy After Travel Fairs And Exhibitions

At travel fairs, your stall is busy, people scan QR codes, fill forms, grab brochures, and promise to connect. After the event, you sit with a list of names and numbers and wonder how many of these will ever turn into real business. The answer depends on your follow up system, not just your luck.

Move Everyone From Raw List To WhatsApp

Instead of sending cold emails that vanish, send a short, personalised WhatsApp message reminding them where they met you and what they were interested in. Automation can help send the first message, while your team handles replies.

Segment Leads Before You Start Selling

Ask quick questions in the flow such as Are you more interested in international trips, domestic getaways, or corporate events. Tag leads based on answers so you can send relevant offers instead of random blasts.

Follow A Warm, Not Aggressive, Sequence

Send a helpful guide or sample itinerary first, then share an offer, then ask if they want help planning for specific dates. This gentle rhythm respects their post event fatigue and increases your chances of actually making a sale.