Playbook · WhatsApp-first automation

Creating A VIP WhatsApp Experience For High Value Hotel Guests

From Hospitality & Hotels Published: 30 Nov 2025, 8:38 PM 2 reads

Creating A VIP WhatsApp Experience For High Value Hotel Guests

Not all guests are equal in terms of revenue, influence, or future potential. Some stay longer, spend more, refer friends, or simply bring a special energy to your property. For them, a slightly elevated WhatsApp experience can make the difference between liking you and loving you.

Luxury hotel suite

Identify Who Counts As VIP In Your Context

It may be guests who:

  • Book suites or premium rooms often
  • Stay more than a certain number of nights per year
  • Belong to important corporate accounts

Offer A Dedicated WhatsApp Line Or Tag

Give these guests a separate channel or priority tag so their messages are noticed and answered faster. Automation can still handle basics, but agents know to step in quickly when a VIP message appears.

Champagne and amenities in hotel room

Small Gestures, Big Perception

A personalised welcome message, a memory of past preferences, or a quiet note asking if they need anything before arrival can make them feel known and valued. VIP service on WhatsApp is not about constant attention; it is about precise, thoughtful moments.