Using WhatsApp Broadcasts To Fill Last Minute Rooms Without Hurting Your Brand

Empty rooms tonight are lost revenue forever. At the same time, constant discount messages can make your hotel look desperate. The balance lies in targeted, thoughtful WhatsApp broadcasts that feel like opportunities, not clearance sales.

Target The Right Audience

Send last minute offers only to people who:

• Have stayed with you before
• Live nearby and may consider a staycation
• Have shown interest in similar dates

Frame The Offer As A Treat, Not A Desperation Move

Use language that sounds like a special invite: “We have a few unsold rooms for tonight and tomorrow, and we are offering them at a special rate only to our past guests.” This feels like a privilege, not a mass blast.

Keep Frequency Low And Respectful

Last minute broadcasts work best when used occasionally, not every week. With WhatsApp automation and segmentation, you can plan and send these offers in seconds while keeping your brand image intact.