Measuring The Real Impact Of WhatsApp On Hotel Revenue And Guest Satisfaction

After you set up WhatsApp automation, a big question appears: “Is this actually working or are we just feeling busy on chat?” Feelings are useful, but numbers and patterns tell the full story. The good news: WhatsApp journeys create many points you can track.

Metrics That Matter For Revenue

• Conversion rate from enquiry to booking
• Average time to first response
• Revenue from upsell messages
• Share of direct bookings influenced by WhatsApp

Metrics That Reflect Guest Satisfaction

• Feedback scores collected through WhatsApp
• Number of issues resolved on chat before escalation
• Repeat bookings from guests who engaged on WhatsApp

Combine Data With Stories

Behind every metric there are real experiences: a delayed response that lost a booking, or a quick caring message that saved a bad day. Use both numbers and specific stories from chats to refine your flows and train your team. Over time, WhatsApp becomes not just another channel, but a measurable advantage for your hotel.