Playbook · WhatsApp-first automation

How To Collect Guest Feedback On WhatsApp Without Annoying Them

From Hospitality & Hotels Published: 30 Nov 2025, 8:38 PM 2 reads

How To Collect Guest Feedback On WhatsApp Without Annoying Them

Feedback is priceless, but guests are tired of long surveys. If your messages feel like homework, they will ignore them. WhatsApp gives you a chance to ask for feedback in a way that feels light, quick, and respectful.

Feedback form on a device

Timing Matters More Than You Think

Send your feedback request soon after checkout, while the memory is fresh, but not while the guest is rushing to the airport. A simple, polite message a few hours later often gets better responses than one sent days after.

Keep The Questions Few And Focused

Start with a quick rating (“On a scale of one to ten, how was your overall experience with us?”) and then follow with one or two open questions at most, such as “What is one thing we did well?” and “What is one thing we can improve?”

Guest relaxing with phone

Use Feedback To Close The Loop

For great feedback, send a warm thank you and perhaps invite them to connect again for future stays. For negative feedback, respond with humility and a specific action or offer to make things better. WhatsApp makes it easy to turn criticism into a moment of care if handled well.